Services
Digital Marketing & Sales Excellence.
Effective digital marketing is about finding and establishing the right combination of physical & remote sales activities and digital & analogue marketing. An effective concept connects all relevant functions, channels and data to achieve optimal customer experience for the different customer groups. apeos provides support in the integration of digital components and the organizational structure as well as in managing global website projects.
Projektbeispiele
Integrated management model for digital marketing
+Establishing digital marketing channels increased our client's need to better integrate…
Establishing digital marketing channels also increased our client's need to better integrate customer group focused versus product oriented marketing. apeos helped to connect both concepts with regards to planning cycles and role impacts. As a result the different planning perspectives could be applied in an integrated way without frictions.
→Management of website developments and adjustments
+In order to create and maintain global product websites, our clients need to involve multiple roles…
In order to create and maintain global product websites, our clients need to involve multiple internal roles and inhouse services as well as external agencies. apeos helped to consistently plan the website creation and adjustments along all phases and roles, permanently followed up on status and communicated to all relevant parties — enabling website go-lives in line with go-to-market planning with a clear view on risks, budget and timing.
→Preparation of SEO and SEA
+For an optimal marketing presence, our client needed to ensure a strong position in search results…
For an optimal marketing presence, our client needed to ensure a reasonable position in search results and use ads to support this. apeos helped to elaborate the required input both for SEO and SEA and to follow up the processing of this input by website agencies. The required SEO and SEA input could be provided in time and quality to the responsible agency for realization.
→Management of creative agencies involved in global website rollouts
+For global website rollouts, our client needed to involve several specialized agencies…
For global website rollouts, our client needed to involve several specialized agencies around the globe. apeos helped to plan & coordinate agency activities, to follow up on their status and budget and brief the client accordingly. With that, the client was always aware of agency status, performance and budget situation.
→Let's talk.
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